Follow the Sun
Follow the Sun is exactly the place to live the dream of a never-ending summer…
Follow the Sun is a luxury traveling pop up conceived for sunset lovers by Paris-based PR and consultancy agency Giorgia Viola; an immersive, “destination-centric” shopping concept that offers luxury pieces for today’s jet-setting conscientious shoppers.
The sun-drenched concept features an exclusive lineup of handpicked designer brands from around the world across ready to wear, swimwear, accessories and summer essentials… to stay glamorous and salty!
"Who Follows the Sun"
The project aims to create a unique shopping experience to connect potential like-minded clients with a carefully curated roster of contemporary luxury fashion brands and niche designers. Some of the featured artists and labels include Ukrainian fashion designers Kukhareva and Balushka, Colombian resortwear Juan de Dios and Aire Marino, Italian swimwear label Serena Esse, Brazilian swimwear by Vix, among others.
PRESS
Destinations
Launched in the French Riviera in 2020, Follow the Sun strategically landed on the coolest summer hotspots like Saint Tropez, Porto Cervo, Dubai, Mauritius but also Paris and Gstaad during winter season. Nikki Beach Costa Smeralda in Porto Cervo is a regular Follow the Sun destination: an exclusive meeting point overlooking the bay… With its laid back island lifestyle, picturesque landscape and stunning views, the Miami Beach-founded upscale venue is accessible via private boat only that lands to the non-stop day-party fueled by DJ Gabriele Fernandez. Follow the Sun on Instagram to discover the upcoming destinations
