Category: VOGUE
The Arab Labels to Look Out for at This Sun-Inspired Pop-Up in Cannes VOGUE The Follow the Sun! pop-up this year is all set to feature ready-to-wear, swimwear, accessories, and summer essentials by handpicked Arab designer brands. Alongside the Cannes film festival, the sixth edition of the summer pop-up event will take place at Tamaris Plage on the famous Croisette street in Cannes, France. Between July 6 and 18, the sun-drenched traveling concept aims to connect potential like-minded shoppers with a curated roster of contemporary luxury fashion brands. Vanina body and Panarehi sarong. Photo: Ismael Nebchi Some of the featured artists and brands include Lebanese fashion designers Sandra Mansour and Gemy Maalouf, Ukranian fashion designer Ekaterina Kukhareva, Peruvian swimwear brand Capittana, shoe label Alzúarr from Netherlands, and Italian label Serena Esse, among others. Gemy Maalouf dress and Alzuarr shoes. Photo: Ismael Nebchi Conceived and produced by Paris-based PR and consultancy agency Giorgia Viola Communication, the event in Cannes, strategically located in the Palm Beach at Tamaris Plage, is a meeting point overlooking the bay and Lérins Islands, following successful editions held at Hotel Brach in Paris, Grand Bellevue Hotel in Gstaad in the Swiss Alps, and Nikki Beach in Dubai. Serena Esse gold-sequined bodysuit and Aire Marino skirt. Photo: Ismael Nebchi Production company Rêvarte, creating artistic content for luxury events and theater, together with Paris-based fitness concept Kalon Movement, will also conceive a fashion show with French Cabaret for Tamaris Plage on Bastille Day on July 14, and a signature workout session combining ballet, pilates, and cardio exercises, with the hotel’s restaurant proposing a delicious, healthy Mediterranean menu. Model: Elvira Jain Makeup artist: Ivana Boni Venue: Ecrin Plage Cannes READ ON VOGUE
Designers Fly to Dubai for This Sun-Inspired Pop-Up VOGUE Shourouk earrings and Sandra Mansour dress. Photo Mazen Abusrour. Courtesy Giorgia Viola Communication “No stress, just strass!” exclaimed accessories designer Shourouk ahead of her flight from Paris to Dubai. Following Saint Tropez, Nikki Beach Porto Cervo, Hotel Brach in Paris, and Grand Bellevue Hotel in Gstaad, Dubai hosts the newest edition of the glamorous “Follow the Sun” pop up. The sun-drenched traveling concept is conceived and produced by Giorgia Viola Communication. “It’s a great way to kick off the summer,” adds Lebanese designer Sandra Mansour of the pop-up, which will also present her brand. An immersive, “destination-centric” curated shopping concept, “Follow the Sun” offers luxury pieces for today’s jet-setting conscientious shoppers. The handpicked 21 brands span ready-to-wear, accessories, and summer essentials. “I am in love with Dubai as it is exactly the place where I can live my dream of a never-ending summer,” waxes poetic Silvana Bergoglio of Saint Bag Milano. “My inspiration is coming from the colors of the sea and lifestyle of this multinational sunny metropolis.” Meanwhile, Natalie Getman for Demicheli comments, “What is more beautiful than rays of the sun refracted through the facets of gems?” Alessandra Gallo bodysuit. Photo Mazen Abusrour. Courtesy Giorgia Viola Communication Oceanus swimsuit. Shourouk earrings. Sebastian Milano shoes. Photo Mazen Abusrour. Courtesy Giorgia Viola Communication To make the shopping experience all the more fluid and accessible, UAE-based mobile application for social commerce Zbooni enables a shop-now feature at the pop up and remotely via messaging services like whatsapp. Shop Sandra Mansour, Kukhareva, Talita London, Shourouk, Gemy Maalouf, Capittana, Les Friday, TBD Eyewear, Sebastian Milano, Panarehi, Oceanus, Maison Fiorenza, Van Dalsky, Demicheli Jewelry, Mc2 St Barth, Saint Bag, Alessandra Gallo, Valentyna Alb, Maison Ravn, Elda Jewels, and Magnetic Midnight. Follow The Sun is at Nikki Beach, Pearl Jumeirah, Dubai, May 14-27 IMAGES courtesy @mazen.abusrour photographer @seherkhanp stylist @makeupbysarahsaya @joycostam at @signatureelement @aestheticstyles.by.yashasvi @Nikkibeachdubai READ ON VOGUE
